I suspect the likes of Nike, Starbucks and such will always cater to the radicalized liberals because they know that they are the “cry babies” of society. These are the individuals who will turn and be bullies if they suspect the other is weaker than them (see Antifa, see adults taunting children who have a MAGA hat on (too many to number). They will be the ones to spread flaming lies and hate across the MSM and social media thereby binding the company to the hate in eyes of society. They will be the ones who will not purchase their products if the company doesn’t stand for or (most likely) tolerate everything that they believe at the moment.
Conservatives view the economy as an engine to get goods that you want. They will not en mass protest with hate and criminal behavior if, for example, a store of a company in another state from the consumer, has an employee that crosses the line and behaves unjustly. Its my understanding that a corporate/company would have to behave unjustly or/and unethically as a M.O. before conservatives would stop patronizing the store/company. Simply, quietly quit patronizing the store.