One of the most enjoyable times I had on our recent SF trip was going to the Hudson News shop and purchasing the WSJ, NYT & USA Today papers for our trip to CA. Then on the flight to SF I read each of the papers the “old school” way, meaning not online or e-versions but the way you crinkle the paper, fold it, make marks for saving and getting the black ink on your fingertips. It was so enjoyable ~ the whole experience of actually reading the newspaper. If I was in marketing at the newspapers I would market/advertise the reality of that experience. Online/internet/tablet/etc will not reproduce this experience.


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